Martin Thaysen becomes new CEO of Green Energy Group on March 1, 2024

Martin Thaysen

Green Energy Group, is thrilled to announce the appointment of Martin Thaysen as its CEO as of 1 March 2024

Vejle, February 29, 2024: Green Energy the global leader within mobile and flexible solar solutions welcomes Martin Thaysen.

Martin, an accomplished and visionary leader with a track record of building businesses and teams, brings a wealth of experience to the next stage of the Green Energy growth journey.

From Maersk to Green Energy Group

Martin is an internationally experienced CEO, CCO and Board Member within supply chain, logistics, shipping, manufacturing and managed professional services. He has held roles in publicly listed and privately held companies, including as Group CEO for the Santa Fe Group, a 17-year career with A.P. Møller-Maersk and leading CEVA Logistics’ activities in Greater China. His most recent role was as Chief Commercial Officer for Controlant, a supply chain technology scale-up, where he built the commercial team and led strategy development with rapid revenue growth in the business.

Throughout his career, Martin has focused on building and transforming businesses with a focus on delivering real value to customers through exceptional customer experience, leveraging digitalisation, building talented teams and driving sustainability as an integral part of the agenda. Martin has worked with multiple projects focusing on sustainable energy, reducing waste and carbon emissions, building knowledge to enact green transformations that address climate challenges. Martin holds an MBA from IMD in Switzerland, and lives outside Copenhagen, with his wife, two sons and dog.

Entering the next era

Martin Thaysen says: “I’m really excited to be joining Green Energy Group. Climate change is without doubt one the greatest challenges of our generation, and it is critically important that we take action now, leveraging technologies that exist and that are also economically favourable. What impressed me about Green Energy’s solar technology is that it has so many applications. It’s a tried and tested product that can help drive decarbonisation for businesses now. I’ve also been overwhelmed by the passion and talent in the company and am grateful for the warm and positive response I’ve received. I can’t wait to get started.”

Green Energy Group Chairman. H.P. Michelet says: “We are thrilled to announce the appointment of Martin as our new CEO. This is an important milestone to continue the growth and development of Green Energy and help us towards our ambition to significantly reduce carbon emissions with advanced solar solutions. We are delighted to attract a CEO of Martin’s calibre on board at such a critical time in the company’s journey. Martin brings the right experience, energy, and values to take Green Energy from a fast-growing startup to a global leader in our sector.


Green Energy Group is the leading supplier of mobile and flexible solar solutions for transport and lightweight roofs with more than 10,000 installations world-wide. The CIGS solar panels from Green Energy offer several benefits, including their slim profile, light weight, exceptional flexibility, and high efficiency. These characteristics make them the ideal solution for solar power in the transportation sector.

The solution is an easily installable application on trucks, buses, vans, and reefer trailers, reducing diesel consumption and co2 emissions. The solution can also be applied on light weight roofs, where weight, aesthetics requires different solutions from traditional crystalline solar panel.

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